How are RFID and other IoT technologies applied in theme parks?

Theme parks are already using IoT technology to improve the visitor experience, maximize equipment efficiency, and even find lost children. The following are three application examples of IoT technology in theme parks.

1. Smart rides maintenance

Theme park rides are highly technical machinery and equipment, so IoT processes that play a huge role in manufacturing and industrial environments will also play a role here. IoT sensors installed in theme park rides can collect and transmit valuable data related to ride performance, enabling managers, technicians and engineers to gain unparalleled insight when rides need to be inspected, repaired or upgraded.

This, in turn, can extend the life of the rides. By supporting more proactive and sensible ride testing and maintenance methods, safety and compliance are improved, and more maintenance and repairs can be proactively scheduled during less busy hours, improving park operations. In addition, it can even provide insights into the design of future rides by collecting information about the changes of machinery over time.

2. Approach marketing

Providing an engaging visitor experience is a vital challenge for all theme parks. The Internet of Things can help by setting up beacons throughout the park, which can send information to tourists' mobile phones at specific locations and times.

What kind of information? They may involve specific rides and activities that direct visitors to new attractions or new facilities they may not know about. They can respond to the queuing conditions and the number of tourists in different areas of the park, and guide visitors to amusement facilities with shorter queuing times, and ultimately better manage the flow of tourists in the park. They can also post special offers and promotions at stores or restaurants, helping to promote cross-sell and up-sell opportunities throughout the park.

Executives even have the opportunity to create truly innovative visitor experiences, combining tools such as augmented reality with the Internet of Things to provide virtual tours, specific promotions, and even play games while waiting in line. In the end, the Internet of Things provides theme parks with multiple ways to improve the visitor experience, increase engagement and interactivity, and position itself as the top attraction-tourists come here again and again.

3. Smart Ticketing

Disney, a well-known theme park brand, is using the Internet of Things with its MagicBands to achieve amazing results. These wearable bracelets, combined with RFID tags and radio frequency technology, are widely used in Disneyland. They can replace paper tickets, and according to the account information related to the bracelet, visitors can enjoy the park more fully. Facilities and services. MagicBands can be used as a payment method for restaurants and shops throughout the park, or can be combined with photographers throughout the park. If a tourist wants to buy a copy of a photo taken by a photographer, they can click on their MagicBand on the photographer's handheld device and automatically sync their photos with the MagicBands app.

Of course, because MagicBands can track the location of the wearer, they are also priceless in managing the key task of any theme park-finding lost children!