RFID technology promotes the upgrade of the washing industry

Recently, Jiajia Cleaning and a number of companies held the "First National Tourism Hotel Laundry Industry Innovation Forum and Jiajia Cleaning Brand Strategy Seminar" in Shanghai and established the National Tourism Hotel Laundry Industry Innovation Think Tank to work together to lead the hotel laundry industry Towards one hundred billion.

At present, the new crown epidemic has brought new challenges to the hotel industry and the tourism industry, put forward new requirements for the hygiene and safety of hotel textiles, and brought an excellent brand innovation opportunity for companies that provide hotel textile washing.

As a leading company in hotel washing, Jiajia Cleaning is deeply responsible and obligated to make efforts and contributions to the innovation and development of hotel washing industry. With its own advantages, under the guidance of Jinkuns top-level brand design, Jiajia Cleaning integrated the key node resources of the hotel washing industry chain, held the first National Tourism Hotel Laundry Industry Innovation Forum, and initiated the establishment of the National Tourism Hotel Laundry Industry Innovation "Think tank", to build a dialogue platform for the hotel industry, tourism industry and the washing industry, and jointly promote the standardization, automation, intelligence and branding of the hotel textile washing industry.

This forum gathered a number of leading figures and industry experts in the hotel, tourism, and laundry industries to discuss the future development of the tourism hotel laundry industry, and introduced the right and wrong of Jiajia Cleaning to build the first brand of hotel laundry. Row.

At the beginning of the forum, Li Jinxuan, chairman of the Shanghai laundry and dyeing industry, said in his speech that in the context of consumption upgrades and the new crown epidemic, the publics attention to textile hygiene has increased, and the innovation and development of washing companies and the reform of the luxury supply side are being promoted. It meets the needs of today's consumption upgrade.

Kaiming Zou, chairman of Jiajia Cleaning, also mentioned in his speech: In the past five years, the scale and hardware of washing plants have been greatly improved, but the development of branding, digitalization and intelligence in the industry has been quite slow. Jiajia hopes to work with all companies with original intentions and strategies in the industry to jointly lead and promote the healthy and orderly development of the entire washing industry, and launch an impact on the 100 billion industry.

In the context of the "5G+ABC" era, washing companies need to show a better innovative spirit to embrace this era and embrace change.

In this regard, many heavyweight guests expressed their insights in their speeches.

Wang Weiwei, general manager of Sinopharm Chuangfu Medical Technology (Shanghai) Co., Ltd., took medical decontamination as an example and proposed the concept of "one high and four modernizations". He said that the status and importance of the washing industry needs to be improved. As a central enterprise, Sinopharm hopes to introduce government and capital resources through the joint efforts of the upstream and downstream of the entire industrial chain and tireless persistence in innovation to achieve high-quality development of the washing industry, and promote the industry to "high-end, standardized, intelligent, and large-scale "progress. In addition to the government and capital resources, how to explore the value of the brand from the perspective of market and consumption?

张强,摘要集团创始人和成员of Shanghai municipal government brand expert, shared the brand top-level design and marketing bottom-level operation of "creating the first brand of hotel washing and achieving sustained structural growth of performance". Taking BTG Homeinns, Jingyu Lvmama, Kaiyuan Hotel, Tongcheng Yilong, Sunny Holiday and other leading enterprises and industrys first brands as examples, Mr. Shi Zhangqiang mentioned the pain points, itch points, excitement and points of Jiajia cleaning and washing companies. Doubts, worries and resistance points, put forward the "six modernizations" (categorization, crowd, scene, ecology, platform, IP) and the top-level design and bottom-level operation logic of the brand to become the industry's first brand.

Geng Jianbin, the founder of YDC washing management agency, introduced "the development opportunities and challenges of hotel washing". Through the summary and analysis of the domestic and foreign linen leasing market, Mr. Geng Jianbin shared the main challenges of linen leasing: textile selection, loss control, financial support, etc., and proposed the future trend of linen leasing.

Subsequently, Wang Ting, general manager of Tongcheng Smart Rental and Washing Division, shared the digital transformation of hotel rental and washing, and focused on the support and empowerment of Tongcheng Anxin to the washing industry. As the smart rental and washing platform of Tongcheng Group, Anxin is committed to providing a complete set of digital solutions for the accommodation industry with "textile rental and washing". Tongcheng hopes to use its own advantages to truly serve small and micro enterprises with financial technology, and to promote the informatization, digitalization and intelligent upgrade of the entire washing industry through mature RFID technology to meet market demand.