Alibaba investing in Smartrac will use NFC and RFID to combat counterfeit goods

With the development of mobile payment and technology, Ali will gradually extend its new fields of innovation, such as new finance and new retail.

Recently, according to foreign media reports, Alibaba has invested a leading supplier of NFC and RFID components, Smartrac, to protect and authenticate the major brands using the anti-counterfeiting traceability of NFC andRFID labels to combat fake goods and combat piracy.

Smartrac's Smart Cosmos platform enables brands to useNFCtechnology to create and embed a unique digital identity safely during production. The digital identity of this product can only be released by the brand, not forged, duplicated, stolen or lost. Therefore, it provides complete control and visibility of the authenticity of each product throughout the product life cycle. In addition, brand owners can provide exclusive content and dynamic information to their consumers through the NFC and RFID tags to increase customer participation, loyalty and satisfaction. Consumers only need to touch the read through the NFC handset.

As a supplier of RFID and NFC components, Smartrac focuses on the development of the RFID and the Internet of things in retail, automobile, health and other industries. The products can be applied to public transport, door control, RFID car theft, animal identification, industry and logistics. Recently, the company has just expanded its NFC product line, and its Circus Flex and Circus Dura labels are perfect for brand and retail application environments, the former is better in flexibility and softness, and the latter is better in hardness.

The world cup, which has recently been reported to use ball TV star 18, uses the Circus Flex NFC chip provided by Smartrac to provide brand protection and data storage.

我们都知道,互联网巨头像蚂蚁黄金clothing and other Internet giants are actively laying out new retail business, trying to apply artificial intelligence and other new technologies to new retail fields, and the application of RFID technology will be more applied to commodity identification, traceability and brand anti counterfeiting. Ali's investment in Smartrac may also be seen in this respect. The prospect.