Apple releases App Clips and CarKey, NFC is still promising

Recently, Apple announced at the recent WWDC2020 that it will add the "App Clips" function in the App Store to extend the success of the App Store, which shows Apple's high expectations for this new feature.

根据official introduction, App Clips allows users to own and use apps in a new way-quickly discover, open and experience. For example, by scanning App Clip code, NFC tag and QR code, it can wake up and use within a few seconds, and support Apple Pay payment and Apple account login.

Specifically, for example, paying parking fees in the parking lot, ordering food in restaurants, etc., you can directly take out your mobile phone to pay and order food through the App Clip without having to open the corresponding app and perform subsequent operations.

In terms of form, App Clip is like a quick way to open an app. From the experience point of view, it is the same as our daily use of WeChat applets, Baidu smart applets, Alipay applets, fast apps and other applets-easy to find, no download, ready to use, and ready to use .

After the conference, Li Nan, the former senior vice president of Meizu, spoke highly of App Clips. In Li Nan's view, although WeChat Pay is Pearl Harbor, it is only NFC that can beat the scan code. The proof is Japan's suica (Japanese ride ticket watermelon card). And Apple's App Clips this time, this is the way.

In addition, Apple officially released the iOS 14 with digital car key function CarKey at this conference, and BMW will be the first car model equipped with CarKey. Digital car keys are also implemented based on NFC, which can not only realize the use of mobile phones to open doors, lose cloud reports, but also directly share car keys to friends and family. At this conference, Apple said it will focus on promoting this feature in the automotive field in the coming year.

Apple announced in its speech that the first model to support this feature will be the 2021 BMW 5 Series. According to BMW's official information, this function will also be extended to BMW 1, 2, 3, 4, 5, 6, 8, X5, X6, X7, X5M, X6M, Z4 and other models produced on July 1 this year. During the entire speech, Apple spent a total of 7 minutes and a half to talk about the update of the map, CarPlay and Car Key, which shows that Apple attaches great importance to this application.

Although there is very little information about Apple Pay at this conference, Apple obviously attaches great importance to the extension of NFC functions. In the future, NFC will have more room to believe in the Internet of Things and interaction.